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Lucky Charms Is Releasing Rare Marshmallow-Only Boxes

Lucky Charms Is Releasing Rare Marshmallow-Only Boxes

The company has invited winners to share pictures of their winning boxes directly to the company's official social media accounts.

General Mills just announced that it's giving away 10,000 free boxes of its marshmallow-only Lucky Charms.

Lucky Charms is back to stake its claim as the originator of the rainbow trend, with a mind-blowing giveaway: 10,000 boxes of marshmallow-only cereal. Consumers can win one of the marshmallow-only boxes if they first buy a specially-marked box of regular Lucky Charms. There's a three-pound bag for $18.95, and a one-pound bag for $10.99.

Expect to see boxes continue to roll out all month long, with the promotion running through December 2017. And don't fret: If you don't win, you can still make some killer marshmallows at home or this marshmallow cream instead.




Senior Marketing Manager Priscilla Zee said they brought back the contest after its massive success in the past.

We all know breakfast is the most important meals of the day. But as you can imagine, many marshmallow fans were left without boxes after the contest - so General Mills made a decision to up the ante a bit. Shoppers then enter that 14-digit code on MarshmallowOnly.com to see if they've won. (Yeah, my sister hated me for that.) Well General Mills is making one of your wildest childhood dreams come true and unleashing a rendition of Lucky Charms that's entirely marshmallows.

Now, that would be a real bummer.


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