Science

Polestar becomes standalone brand for high-performance electrified cars

Polestar becomes standalone brand for high-performance electrified cars

Now it is being set up as a standalone eco-sports auto division, run by Volvo's former design chief Thomas Ingenlath who has been promoted to CEO.

The Swedish vehicle giant, owned by the Chinese company Geely, has now made clear it will produce and market its "high perfomance electric cars" under a separate brand - Polestar.

Volvo has been gradually ramping up the focus on its Polestar sports division but today took that one step further - by spinning it off as a standalone performance arm specialising in electrified, go-faster cars.

Volvo will challenge Tesla Motors and BMW's i subbrand by turning its Polestar unit into a global stand-alone brand for high-performance electrified models. Ingenlath has been described as "the inspiration behind Volvo's award winning design renaissance in recent years". As well as creating Polestar cars under its own name, it will also sell performance packages for Volvos under the Polestar Engineered name.

The release also stated that Polestar "will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale", allowing it develop and build "world beating electrified high performance cars".




Ingenlath will be joined by Jonathan Goodman, who will act as chief operating officer at Polestar, moving on from his position as senior vice president of corporate communication at Volvo Cars.

Goodman is "ideally placed to provide operational experience alongside Thomas's vision, building on the experienced management team that will drive the Polestar brand forwards", added Samuelsson.

If you're keen to hear more, you've a bit of a wait: Polestar won't reveal its full launch plans until the autumn. "The next chapter in Polestar's history is just beginning", said Ingenlath.

"With Polestar, we are able to offer electrified cars to the world's most demanding, progressive drivers in all market segments", Volvo CEO Hakan Samuelsson said in a statement on Wednesday.


  • Israeli settlement building soars in West Bank

    Israeli settlement building soars in West Bank

    Settlement watchdog Peace Now said the settlement boom coincided with a 2.5-percent drop in construction starts inside Israel. Abbas also asked Israel to reduce the electricity it sends to Gaza, covering about one-third of the territory's needs.
    Toshiba Taps SK Hynix's Consortium as Preferred Bidder

    Toshiba Taps SK Hynix's Consortium as Preferred Bidder

    It has been seeking to counter a 2.2 trillion yen from USA chipmaker Broadcom and its partner, US private equity firm Silver Lake. TMC was split from Toshiba on April 1, 2017, as a wholly owned subsidiary responsible for Toshiba's memory business .

    Recording: Police shout 'get back' before shooting of woman

    A day after the shooting of a 30-year-old pregnant mother of four by Seattle Police, neighbors tell Q13 News they are distraught. Seattle Police Detective Mark Jamieson said two officers were responding to a burglary call at an apartment.
  • US State Department presses North Korea to release detained Americans

    The North Korean government has vowed to develop a nuclear-tipped intercontinental missile capable of hitting the US mainland. Arizona Senator John McCain made headlines on Tuesday for calling Americans who still want to travel to North Korea "stupid".

    Dictate from Microsoft Garage Lets Office Users Type with Their Voice

    And, as you might expect, it supports commands like "new line", "stop dictation", "enter", and the like. Microsoft announced the new transcription app, simply called Dictate, in a blog post today.
    Screaming racist lady filmed demanding to see 'white doctor' at clinic

    Screaming racist lady filmed demanding to see 'white doctor' at clinic

    The woman brought her son to Rapid Access to Medical Specialists in Mississauga, Ont. because of chest pains. But the deluded woman responds by claiming the patients are ganging up on her because she is white.
  • Republicans Hold On To Congressional Seat In Georgia Special Election

    Republicans Hold On To Congressional Seat In Georgia Special Election

    State officials, though, say they're confident the technology is secure and no problems had been reported by Tuesday afternoon. Ms Handel, 55, spent Monday campaigning across the district, and received support from a Trump tweet on Tuesday.
    Cheering 1st day of summer? Not in Phoenix as temps hit 119

    Cheering 1st day of summer? Not in Phoenix as temps hit 119

    Temperatures in Phoenix are expected to hit a high of 120 degrees today, according to the National Weather Service. Extreme heat can affect a plane's take-off, with warmer air, less dense than cooler air, generating less lift.
    Release of Castile slaying video shocks, angers many anew

    Release of Castile slaying video shocks, angers many anew

    He walks over to Castile telling him that his brake light was broken and asked for his driver's license and proof of insurance. Yanez suddenly opened fire on Castile , and Yanez's partner quickly jumped out of the way on the other side of the vehicle .
  • Here's What We Know About The Senate GOP Health Care Bill

    Here's What We Know About The Senate GOP Health Care Bill

    If the House committees each get an independent shot at the bill, "it'll be a big mess", said one senior Senate Democratic aide. Though McConnell did not schedule the vote for next week, some Republicans said they believed he would hold it either way.
    Chelsea Clinton accuses Bannon of 'fat shaming' Spicer

    Chelsea Clinton accuses Bannon of 'fat shaming' Spicer

    When asked by Burnett if she thinks Trump fabricated the whole thing back in May, the California lawmaker stated: "I absolutely do".
    Civilization on Mars could take 100 years to establish, says Elon Musk

    Civilization on Mars could take 100 years to establish, says Elon Musk

    After sending supplies to Mars beforehand, Musk envisions blasting off a big spacecraft that can carry the first 100 passengers. The billionaire published a paper titled "Making Humanity a Multi-Planetary Species", online on the site New Space .