Culture&Arts

Ken doll gets a makeover, new hair styles

Ken doll gets a makeover, new hair styles

Previous year they introduced new Barbie dolls with different body types, skin tones, and hair textures.

This photo combo of images provided by Mattel shows a variety of Ken dolls now available from Mattel. Since introducing the different body types for the dolls in 2016, Mattel saw a 7 percent boost in sales.

While the broad-shouldered Ken dolls are an improvement, it does feel like there could be additional bodies represented apart from just broad and slim.

In 2004, Ken "broke up" with Barbie. The body types are regular, slender, and, quote, "broad".




Barbie and Ken have been remodelled to "redefine" what a doll looks like to the next generation of children. His launch comes on the heels of the expanded Barbie Fashionista line, a move the company says will make it "the most diverse fashion doll in the marketplace". He'll have modern hairdos, such as cornrows and man buns, and come in seven different skin tones. "The Barbie brand has always reflected the times, so modernizing Ken is the next step in the brand's evolution to offer more diverse products". But by the first quarter of 2017, Barbie-division sales fell 13% as company sales declined 15%.

The makeovers are long overdue, though it's interesting that Ken is completely devoid of facial hair - and tattoos, both of which are major men's trends.

The new dolls will also be sporting new fashion looks-think skinny ties, plaid shirts and graphic tees.

You can already get your hands on a new Ken doll via the Barbie official website. The new Kens will also have a range of seven skin tones, eight hair colors, nine hair style and outfit options from casual business attire to athletic wear.


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