Culture&Arts

Hulu drops price to lure new customers

Hulu drops price to lure new customers

Last week, Netflix made headlines by announcing its latest price uptick, with standard USA plans increasing by $1, to $9.99 per month, and premium US plans jumping from $11.99 a month to $13.99.

Hulu has dropped the price of its entry-level subscription from $7.99 down to $5.99 for new and returning customers.

The company hopes to attract new customers - including those who may be tempted to sign up to stream Hulu's breakout hit attracting critical praise, "The Handmaid's Tale" - but may not be sure that a single program is worth the cost.




The company best known for leading the streaming video content game in the United States is using the price hike to support a $7 billion content creation budget for next year.

There has been a lot of talk this week about Netflix raising their prices for subscribers, the second time they've done so since becoming a household name for streaming movies and TV shows. If you prefer the more expensive but commercial-free plan, you have to pay $11.99 per month but it seems like there's no discount available. In May, it launched a $40-a-month live TV streaming service with more than 50 channels. In addition, users can subscribe to add-on packages for HBO, Cinemax, and Showtime. For $4.99 a month, students can now grab Spotify Premium and the limited commercial, basic version of Spotify.


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