Gucci to go fur-free with spring 2018 season

Gucci to go fur-free with spring 2018 season

Gucci, part of Paris-based luxury group Kering, has paraded models down the catwalk in luxurious fur coats in the past and creative director Alessandro Michele brought in loafers and sling-backs lined with kangaroo-fur two years ago.

Marco Bizzarri, CEO of Italian luxury fashion brand Gucci, has announced it will stop using fur as from its Spring-Summer 2018 collection.

The new fur-free policy will include mink, coyote, raccoon dog, fox, rabbit and karakul (also known as Swakara, Persian lamb or astrakhan), and all others species bred or caught for fur.

Pledging to the Fur Free Alliance, Gucci will instead replace fur products with those made of faux-fur, wool and new fabric creations.

"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said. "I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said.

The fashion house's remaining animal fur items will be sold at a charity auction, with the proceeds going to animal rights organization Humane Society International (HSI) and LAV.

Gucci joins other fur-free fashion houses including Giorgio Armani, Hugo Boss and Stella McCartney.

"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.

"Gucci's commitment follows a long-standing relationship with The HSUS and LAV-members of the global Fur Free Alliance, a coalition of more than 40 animal protection organizations working together to end the fur trade", The Humane Society said in a press release.

"A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur".

Joh Vinding, the chairman of Fur Free Alliance, said: "For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages".

Animal rights campaigners welcomed the move from Gucci, saying it could have a knock-on effect.