Markets

Facebook Inc (FB) Now Allows Food Ordering Without Leaving The App

Facebook Inc (FB) Now Allows Food Ordering Without Leaving The App

This provides the user with a one-stop shop to look at everything you can have delivered to your home, rather than having to visit individual apps and websites.

While Amazon might not make money on food orders, its delivery service is seen as a way to gather valuable customer data and keep in constant contact with consumers.

Yep, making things easier by adding another step to the process.

Facebook (FB) wants to be a bigger player in the restaurant game. And now you can do it on Facebook too.

Facebook is also partnering directly with major restaurant chains like Chipotle, Five Guys, Jack in the Box, Papa John's, Wingstop, Panera, TGI Friday's, Denny's, El Pollo Loco, and Jimmy John's, with more sure to come in the near future.




Users will have to go to the "order food" section on Facebook's "explore" menu, which will show them a list of participating restaurants in the vicinity through which they can place their order. Hit "start order" and you'll be directed to food delivery services such as ChowNow or EatStreet to put your order together. "For example, if you have an account with Delivery.com, you can easily order with your existing login". All Facebook is really doing here is launching an in-app browser so you can get a meal without ever leaving the app.

It'll be available at launch in the U.S. only, and it's rolling out from today to Facebook's apps on iOS, Android and the desktop (Web).

Facebook has been developing a deeper relationship with food ordering businesses for some time.

That "we've been working on this for a year" bit surprised me.

Facebook is taking a cue from Amazon.com (AMZN), which recently announced a partnership with Olo, a provider of order and pay technology to thousands of USA locations.


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