Hi-Tech

Target partners with Google for voice shopping through Google Express

Target partners with Google for voice shopping through Google Express

With this expanded partnership, there is some overlap between Google Express and Target's own ReStock program for daily essentials, but it of course lacks Google's voice technology.

The Google Express expansion follows Target's successful trial of the home-delivery shopping service in California and NY, allowing more guests across the country to shop Target's assortment via the service for delivery in two days. The company has been experimenting with this using Google Home, but you can only do so much blind shopping with your voice. The two companies are also partnering up to build up their relationship going forward, with more Target services coming to Google Express starting next year. "So we're excited to offer this service nationwide in time for the busy holiday season", said Mike McNamara, chief information and digital officer at the Minneapolis-based retailer. Voice-command shopping through smart speakers like the Amazon Echo still hasn't caught on in a big way, but that may change as the technology grows more precise. You'll be instantly connected to over 50 Google Express retailers-so if you're on the go and remember you need a birthday gift for the weekend, you can just say "Ok Google, buy a kids bomber jacket from Target".

"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google".




Target announced today an expanded partnership with Google that, among other things, will now allow consumers to shop Target across the US via Google Express, including by voice.

Target will further deepen its partnership with Google in 2018, as Target plans to make the Target REDcard debit or credit card available as an option for Google Express shoppers. Shoppers will be able to get deliveries within two days since the items will be shipped to a nearby Target store for free provided the purchase meets the $35 order minimum.

The other thing that Target is doing, following Walmart's lead, is adding the ability to link an existing Target account to Google Express. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week.


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