Science

Apple Watch saves kitesurfer from shark encounter, Tim Cook reacts with 'wow'

Apple Watch saves kitesurfer from shark encounter, Tim Cook reacts with 'wow'

In terms of market share, Apple sits at the top with 23 per cent, followed by Xiaomi on 21 per cent and Fitbit on 20 per cent. "The ability to go for a run with just your Apple Watch, or go for a quick errand without your phone, while staying connected, is a game changer", Apple CEO Tim Cook said during the recent earnings call.

The Cupertino tech firm reportedly shipped 3.9 million Apple Watches during the third quarter of 2017, putting Apple in the lead of global wearables sales (smart watches, activity trackers, wearable bands etc.), according to figures from Canalys. "Otherwise, the market will see further consolidation, as vendors such as Apple, Samsung and Fitbit dominate with their watch software platforms", added Low. Specifically, it highlights the top five smartwatch and fitness brands of 2017's third fiscal quarter, including Xiaomi, Samsung and Huawei. Apple is estimated to have shipped 3.9 million wearables between July and September. The third quarter is usually weak for wearables, with many consumers holding out for the Christmas period.

Despite the gains, overall wearable sales dropped by 2 percent in Q3 year-over-year to 17.3 million in unit sales.

Grateful for his new Apple Watch 3 functionality that took him out of a potentially unsafe situation, John Zilles emailed Apple to let them know how he appreciates the gear, and apparently even got a short reaction by fellow fitness nerd Tim Cook himself, in the form of one short but sweet "wow, happy to hear you are safe" reply. It must be noted that the Watch Series 3 was only on sale for the last ten days of the quarter ending September.




The release of the company's third generation smartwatch has helped boost the company's fortunes. In most of the markets, only the Wi-Fi version of the Watch Series 3 is available.

Apple's growth also proves the validity of the decision to ditch the iPhone from the Apple Watch equation and give the wearable its own signal. About 800,000 of the shipments were Apple Watch Series 3 with LTE capabilities. The research firm believes that the carriers underestimated the demand for the cellular version.

With holiday sales starting soon, the year 2017 is expected to be record-breaking for Apple's wearable division.


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