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McDonald's Unveils $1 $2 $3 Dollar Menu

McDonald's Unveils $1 $2 $3 Dollar Menu

Other fast-food chains likely are taking note of McDonald's new value menu and will respond accordingly if it proves successful, Riggs said.

To start off in 4 Jan, Mc Donald's will be launching its Dollar Menu for $1, $2, and $3 at various locations worldwide, replacing one of its item called the "McPick 2".

McDonald's dollar menu coming back isn't the only change the company is making.

To the details: For $1, McDonald's customers will be able to buy a sausage burrito, a McChicken sandwich, a cheeseburger or, as is the case now, any size soft drink. As it is now, the new McDonald's dollar menu won't include any type of french fires. But the move hurt sales as customers went elsewhere for low-cost fast food. The company says that 90% of its franchisees have signed on with the new Dollar menu, and most of the rest will likely follow when customers start flocking to stores that offer the low-cost items. "This is a competitive market".

Chris Kempczinski, McDonald's president of USA said that, "We have lost a number of our customers over the last few years because we didn't have a compelling value proposition".




The company said the menu will make its official comeback January 4 and will feature a dozen new items, including a sausage burrito for a buck, a bacon McDouble for $2 and a Happy Meal for $3.

Your dollar is about to go a little farther, as two popular fast food chains just announced new dollar menu updates.

"They are really killing it with dollar beverages and the McPick 2", said Goldin, who added that value remains a key driver of traffic to fast-food restaurants - even as the economy improves and diners have more disposable income.

At the same time, McDonald's is increasing its upscale offerings. The company in May unveiled the Signature Crafted Recipes line of sandwiches, which cost $4.99 to $5.19.

McDonald's stock closed at $170.65, down $2.22 or 1.28%, Monday.


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