Starbucks is opening a store in China every 15 hours

Starbucks is opening a store in China every 15 hours

The company opened a 30,000-square-foot Reserve Roastery in Shanghai, its flashiest commitment to its growing Chinese business.

Starbucks says the shop includes hundreds of baristas, freshly baked goods and pays homage to the culture of China.

The "Starbucks Reserve Roastery" is the first worldwide offering of a new, upmarket Starbucks super-café, where customers can watch their beans being roasted and brewed before being served "gourmet" coffee that is marketed at a higher end than at a typical Starbucks outlet.

This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.

The location is Starbucks' second "Reserve Roastery" in the world.

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Starbucks is now building more net new company-operated stores in China than the USA, said CEO Kevin Johnson, who replaced CEO Howard Schultz in April when the longtime leader transitioned into the role of executive chairman.

Such growth would see the Chinese market become Starbucks' biggest - "bigger, more powerful and more significant" than the company's United States business, according to Schultz.

Starbucks claims China is now its fastest-growing market worldwide with 3,000 stores at present, with the country being tipped by its chief executive, Kevin Johnson to become the Seattle-based firm's biggest market within a decade. Our corner Starbucks store suddenly seems inadequate! The company is going to invest about 132 million yuan (20 million US dollars) in China over the next five years.

Starbucks is opening one store in China every 15 hours, the company's China CEO Belinda Wong told "Squawk Box".

Starbucks plans to open other Roastery cafes in New York, Tokyo, Milan and Chicago.