Hi-Tech

Target Wallet Is A New Mobile Payment System For Target Stores

Target Wallet Is A New Mobile Payment System For Target Stores

Target on Monday introduced a mobile payments system to its iOS and Android app, dubbed Wallet, that aims to decrease checkout times at its stores.

To use the new feature, you need to add a Target REDcard - its store-branded card that offers savings perks.

The dedicated card acts as both a debit card and store credit card, offering 5% cashback on purchases and speedier checkout than a standard chip and Pin card.

Target is the latest retailer to open a mobile wallet service of its own, following in the steps of fellow chains Walmart and CVS. After you're done shopping, you can present your Wallet barcode at the register to check out.

Target's decision to join the mobile wallet club is a good one, albeit a little later than some others. According to the retailer, the feature will eventually roll-out to non-REDcard holders, but gave no timeframe as to when that might be. "Guests are going to love the convenience of having payment, Cartwheel offers, Weekly Ad coupons and GiftCards all in one place with Wallet".




It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. However, Walmart allows customers to make payments on Apple and Android devices with nearly all major credit, debit, and pre-paid cards or Walmart gift cards.

Forrester predicts that by 2019, mobile payments will account for just 1 percent of all payment transactions.

"These "scan a barcode" solutions lack the magic of NFC", said Julie Ask, mobile research analyst with Forrester.

As the name implies, Wallet lets you visit Target stores and check out with the Target app. Wallet also lets you use your Cartwheel digital coupons and discounts, but that's not new - the Target app has allowed you to do that for a while.


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