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GM Drivers Can Now Order a Starbucks From Their Car's Touchscreen

GM Drivers Can Now Order a Starbucks From Their Car's Touchscreen

Customers will not be charged for using the service or the data transmitted to and from the auto while making transactions, he said. "Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back", said Santiago Chamorro, vice president for Global Connected Customer Experience, GM.

During a brief demonstration here, a GM technology expert launches Marketplace by touching the infotainment screen icon.

Marketplace is the first of a series of new "personalization" services that will roll out over the next 12 to 18 months, according to Chamorro.

The new feature, dubbed Marketplace, reflects GM's role in pioneering what is considered the first Connected Car platform, OnStar, 21 years ago.

General Motors Co. has launched technology into about 2 million 2017 and 2018 USA vehicles that allows owners to order and pay for their favorite Starbucks or Dunkin' Donuts brew before pulling up to the drive-through window.

There will be limits to the functionality of the new marketplace feature since it's created to be used while driving.




The Marketplace feature will be made available to all eligible 2017 or 2018 models of Buick, GMC, Chevrolet and Cadillac.

The GM Marketplace will let customers to order food, make reservations, or find the closest gas station from their in-vehicle touchscreen; that is, if the store belongs to one of its participating partners, which includes Applebee's, Delivery.com, Dunkin' Donuts, IHOP, ExxonMobil, Parkopedia, TGI Fridays, Priceline.com, Shell, Starbucks, and Wingstop. The order will be ready and waiting when the driver pulls into the drive-thru lane.

General Motors (GM) announced Tuesday its plans to allow customers to order their daily coffee from Starbucks all while remaining in the driver's seat of their vehicles. It also will have features that can search for nearby ExxonMobil or Shell stations - and GM plans to eventually add Shell's in-car payment functionality that it trialed in the United Kingdom with Jaguar Land Rover. But making the systems work better just means that more people will use them, thereby increasing the potential for distraction.

In other words, until someone invents a way for you to buy stuff in your sleep, it is now possible to make a purchase at any given minute of the day. Customers can "expect to see more service promotions coming through the platform", Chamorro said.

He added it was too soon to say how much revenue GM would generate from the system. At the time, GM said the feature would debut in vehicles in early 2017.