Google blocks YouTube access on Amazon Echo, Fire TV devices

Google blocks YouTube access on Amazon Echo, Fire TV devices

On Tuesday, Google notified Amazon Echo Show owners that they will no longer be able to watch YouTube videos on their gadgets, according to media reports.

If the fight between Amazon and Google is not resolved, it raises the prospect consumers will be forced into purchasing a growing number of competing devices to access online services they could once access through one device.

In a statement aGoogle spokesperson said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

This isn't the first disagreement Google and Amazon have had regarding YouTube.

Based on a statement from Google, the latest development in its battle with Amazon reaches back to Amazon's decision in 2015 to stop selling Google's Chromecast as well as the Apple TV.

Google is preventing YouTube from working on Amazon products like the FireTV and the Echo Show. "We hope we can reach an agreement to resolve these issues soon".

Your YouTube app on the Fire TV won't be cut off until January 1, but unfortunately YouTube access on the Echo Show will be pulled again sometime this afternoon.

Now that YouTube is again blocked on the Show and on Fire TV, Amazon might have to come to the bargaining table.

For a long time YouTube has dominated the smart phone, but in recent years - thanks in large to the availability of smart TVs and devices like Roku - the company grown its presence on TV sets.

The Google logo is pictured atop an office building in Irvine, California, U.S. August 7, 2017. Amazon had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon. Apple announced that it would be launching a version of the Amazon Prime Video app for Apple TV.

That's not an unreasonable position to take, as the company surely wants more control over the YouTube experience on Amazon's products, but unfortunately the only people getting hurt in this feud are customers.