Culture&Arts

Mom of the Boy Featured in H&M's Controversial Ad Speaks Out

Mom of the Boy Featured in H&M's Controversial Ad Speaks Out

In a series of posts, Ms Mango urged critics - including high profile musicians and sports stars - to "get over it" and to "stop crying wolf". The Weeknd went so far as to terminate his relationship with the Swedish fashion chain as the furore went viral.

Now as the mother of this young boy, Ms. Mango has the right to decide what she feels about the issue, and no one has been trying to say anything negative about the young boy.

The retailer apologised over the incident and said it had removed the image from its website and that the hoodie was no longer available to buy.

She said that she was at the shoot and that everyone is entitled to have an opinion about it, but that outrage was "not my way of thinking".

The historical and demeaning comparison between Black people and monkeys wasn't lost on consumers, who immediately called out the retail giant for being insensitive at best and casually racist at worst.

"How can you fight racism if you make racist remarks", she said. "You can not try to defend my son and use the same words to describe me".

While Liam's mother brushed off the incident, Liam's uncle Clay Onyango is reportedly "waiting for an apology", but doesn't believe that H&M was deliberately racist.

H&M issued an official apology on Instagram, and took the photo down.

It issued a statement apologising for any offence caused. Additionally, they take no ownership of the problem of the image only that people were offended. We, who work at H&M, can only agree. If look at other sweaters in same category they have white kids. "I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something.wanna take a guess?". But there are many questions you can ask - how did they miss that? "It's important to us to provide them with any support needed".




The advertisement in question was that on H&M's United Kingdom website.

Several celebrities showed their discontent with the image on the social media platforms.

Jesse's full post on Instagram.

He then wrote: 'You're prince soon to be a king.

This is the kind of thing that lets you know that no people of color were around or consulted in the marketing of this product.

National Basketball Association star Lebron James shared a photo of the boy with a crown superimposed on his head. And we ain't going for it! "The ruler of the world, an untouchable force that can never be denied!" James posted a refreshed image showing the model wearing a crown.

He also wrote the caption: 'Accurate.

The singer, who was working with the brand since 2017, appearing in ad campaigns and working on collaboration line for his XO brand, wrote, "Woke up this morning shocked and embarrassed by this photo".


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