Science

Roku uses voice control to attract more licensees to its TV OS

Roku uses voice control to attract more licensees to its TV OS

This time around, the licensing program covers smart soundbars and smart speaker hardware reference designs with Roku OS, as well as multi-room and surround sound audio solutions that work with Roku Connect software.

Roku also announced plans to develop and launch a voice assistant, the Roku Entertainment Assistant, optimised for home entertainment.

The Roku Entertainment Assistant will form part of Roku Connect, a platform being developed by the company that allows smart speakers, soundbars and other entertainment devices to be connected together wirelessly to form a kind of interconnected home entertainment platform.

TCL will announce the first Roku Connect device at its CES press conference on January 8, and Roku will likely use the show to chat up speaker manufacturers that might license Roku Connect. Those devices will run the Roku Connect software, which will allow wireless connectivity and a virtual assistant that offers voice control.

For example, you could say, "Hey Roku, play rock music in the living room" and a connected speaker would do just that, even without having to turn on the television. More than half of Roku's revenue comes from sales of its devices, though the company has been generating more from advertising and taking a cut of subscriptions for video streamed through its service. The new assistant will be available in smart speakers, but Roku isn't making them itself. Roku's now joining the fray with an assistant that's specifically targeted at home entertainment, something the company said will help consumers simplify their theatre connectivity. Users will be able to access the Entertainment Assistant through a Roku remote or the company's app.




Roku plans on launching the Roku Entertainment Assistant to its TVs and streaming boxes by Fall of this year, and the idea is that it'll be used alongside other smart assistants - not as a replacement for them.

The organization will likewise take off something many refer to as Roku Connect programming, which will have an equipment prerequisite and will empower different manufacturers to fabricate items that associate with Roku's TV-driven framework.

Following inception of its licensing program, total eight TV brands began rolling out Roku TVs in the North American region.

It likewise said that Magnavox will be the ninth and most up to date TV brand to offer Roku TVs, as a component of its CES 2018 declarations. Its vision for voice seems to be to continue to have a viable option purely for entertainment, rather than the grander vision of Amazon's Alexa to extend voice control to every device in the home. Both devices will be powered by the Roku OS and come with Roku Connect and Roku Entertainment Assistant.


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