Facebook is about to make a huge change to your news feed

Facebook is about to make a huge change to your news feed

Instead, Facebook wants people to see more stuff from friends, family and other people they are likely to have "meaningful" conversations with - something the company laments has been lost in the sea of videos, news stories (real and fake), and viral quizzes on which "Big Bang Theory" character you are. But too often today, watching video, reading news or getting a page update is just a passive experience.

Facebook (NASDAQ:FB) is down a hefty 5.6% premarket with JPMorgan taking a dimmer view of what may be a sweeping set of changes to the social network's news feed. We serve you ads that make us money, which we use to pay reporters and editors to go out and get you more stories. Spoiler: the News Feed will show you less news and videos and more posts from people you interact with, or posts that would generate engagement, the positive kind. Former executives and Facebook investors have spoken out about how it and other social media sites might be hurting rather than helping society and users' psyches.

Quality media organisations must establish "a viable subscription model on platforms that enables publishers to build a direct relationship with readers and to manage the terms of access to their content", John Ridding, chief executive of the Financial Times, owned by Nikkei, said in a statement on the changes.

So what does this mean for what you'll see when you scroll through your news feed in the future? With the latest update, the company says it's focusing on what Facebook is for - connecting with people you know. Whenever someone spends at least 30 minutes a week in a group, Facebook classifies it as "meaningful".

"There will be less opportunity to expose Facebook users to brands", Cakmak said. "Good on Facebook - they are doing the right thing, long-term".

There have also been complaints that the news feed - a stream of messages, photographs and videos - increasingly features posts from companies rather than friends. "It reads as something that will drive up engagement and probably push away policy risk, because they're not allowing news properties to have the same sort of presence in their feeds". Some of what he saw didn't jive with the world he sees on Facebook. In this charged atmosphere, agents working for a Kremlin-linked company, the Internet Research Agency, disseminated content that reached an estimated 126 million users in the United States in 2016, Facebook revealed to Congress during hearings on the matter previous year.

If Zuckerberg's statement on Friday is to be believed, he's chose to de-emphasise some of the business strategies that make Facebook mountains of cash and reimagine Facebook as a place for friends once again. The publishing industry has been notoriously slow to adapt to the rapid and constant changes brought about by social media platforms, ' he said.

Some hedge funds used Friday's drop in Facebook's stock to bolster their positions, said Joel Kulina, a senior trader at Wedbush.

Many news organizations, bloggers and businesses have grown reliant on Facebook to spread information - articles, videos, infomercials - to their followers without paying for ads. Facebook's battle against clickbait, for instance, sent click-dependent publishers like Upworthy into a tailspin several years ago.

That is bad news for publishers relying on Facebook to deliver eyeballs.

Facebook CEO Mark Zuckerberg wants you to remember a time when you curated your list of favourite movies, showed off your new pair of shoes, shared some good news, and didn't see using Facebook as a pseudo-masochistic act of poor impulse control.