Facebook To Start Allowing In-App Subscriptions For iOS Devices

Facebook To Start Allowing In-App Subscriptions For iOS Devices

Also unclear is how Facebook will try to ensure that Watch's hard news section drives not only viewers but revenue for publishers. You'll soon be able to keep up with breaking news via Facebook Watch, but you'll also start seeing less news on your newsfeed.

These tests involved putting up paywalls and subscriptions for Facebook's Instant Articles, the mobile publishing format that lets publishers distribute articles directly to the Facebook app allowing it to load and display faster.

Speaking at the Code Media event in California, Facebook executive Campbell Brown said the dispute with Apple had been "resolved", and that the number of free articles viewed before sending a user to a paywall has been reduced to five.

Brown further discussed whether Facebook would attempt to attract news publishers to their platforms saying, "My job is not to go recruit people from news organizations to put their stuff on Facebook". More recently, its decision to demote news in its all-important News Feed rankings has rankled publishers who complain Facebook's interest in journalism only extends as far it suits the company's changing engagement priorities.

"Starting today, we're going to show more stories from news sources in your local town or city", CEO Mark Zuckerberg said in a post on his own Facebook account. "This is us changing our relationship with publishers and emphasizing something that Facebook has never done before". Facebook told TechCrunch it's not paying Apple for special permission.

"News organisations should be thinking differently about their relationship with Facebook". Given the wave of criticism over Facebook's handling of the fake news phenomenon, it's clearly an attempt to reframe the place news content has on its platform. "If someone feels that being on Facebook is not good for your business, you shouldn't be on Facebook", she said. "Your traffic is going to go up and down", she added, explaining that the conversation should focus on other metrics, such as how Facebook helps convert readers into subscribers.