Hi-Tech

Tinder to introduce feature for women to message first

Tinder to introduce feature for women to message first

The app's defining feature proved a success, netting it 22 million users by November, and over $100 million in sales (from ads and in-app purchases) in 2017.

Tinder is taking a page from Bumble's book.

One of the most common slams of the Tinder experience is being bombarded with gross messages from guys who take a match as the flawless opportunity to ask women all kinds of unusual sexual questions.

Match Group CEO Mandy Ginsberg told the publication the Tinder setting is "not a reaction to any competitor".

It's not always easy to be a woman on a dating app.

There's no word as to when, exactly, Tinder's women-talk-first option will arrive.




Wolfe Herd issued a statement on Wednesday that supported the addition to Tinder's app: "We applaud any company making business decisions that empower women".

Ginsberg added that we make products for everyone, no matter where they are with the intention to consistently be creative and deliver products and features that address the requirements and needs of the men and of course women who are looking forward to meeting someone new. Coffee Meets Bagel uses up points to "like" a potential match, forcing people to be more selective on whom they give a like to, as opposed to Tinder where users can swipe right more liberally.

Tinder users are reportedly setting their locations to try and match with athletes at the Olympic Village in PyeongChang, according to Tinder data reported by Mashable.

Women may turn the feature on or off, if so they choose. It also feels like something designed with traditional (aka heteronormative) gender roles in mind.

The Tinder dating app has updated who can message first. According to App Annie, Tinder is more than 10x bigger in terms of monthly users and 7x bigger in terms of downloads in the last 12 months, versus Bumble.


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