Science

Apple buys Texture, a digital magazine subscription service

Apple buys Texture, a digital magazine subscription service

A screenshot of Texture on iOS. Most notably, he addressed the company's upcoming video service and the increasing importance of augmented reality (AR) to Apple.

Texture is a company with similarities to Netflix, and they provide subscriptions to a number of publications for a flat monthly fee. Within its large catalog, the app curates magazine articles based on the user's interests.

The bridge between tech companies and journalism continues to narrow with Apple's latest purchase. It replaced that with the more comprehensive Apple News service a couple of years ago.

Apple has purchased other media-focused companies, such as Beats for $3 billion and BookLamp, which was then touted as a "Pandora for books", for as much as $15 million in 2014. According to 9to5Mac, Cue teased that Apple will have "a technology angle that will be a "surprise" to its service".




"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Apple executive Eddy Cue in a press release.

"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Apple's senior VP Eddy Cue. "The Texture team and its current owners could not be more pleased or excited with this development". It's likely that the app will operate as is at least for the time being, but Apple could eventually integrate magazine subscriptions directly into Apple News.

In a joint statement, publishers Conde Nast, Hearst Magazines, and Meredith said the acquisition will help further their mission. At that point, we should have more information both as to the intentions of the company with the service as well as the future of the application as it now stands.


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