Hi-Tech

Google To Replace Assistant Featured Snippet Answers With How To Ads?

Google To Replace Assistant Featured Snippet Answers With How To Ads?

Google won't emphasize the advertising or monetization possibilities at next month's conference.

Google I/O starts May 8th, 2018 and continues until May 10th. You would get a how to video of anything asked to the Assistant instantly.

Google has reached out to brands about creating videos for a new "how to" feature for its voice-enabled Google Assistant, per CNBC.

Other big companies such as Sony, JBL, and Lenovo have announced their devices to show up visual answers from the Google Assistant.

Google has reportedly been in talks with major brands to promote a series of "how to" videos through its AI assistant.




According to David VanderWaal, svp/marketing, LG Electronics USA, "With LG SmartThinQ appliances, we've made it simpler than ever to create a smart home experience that helps consumers better manage their busy lives". The article says while Google isn't launching this as an ad model, they can use this in the future as such. If CNBC is correct, we will likely see this new feature at the conference. Then, of course, there are the hundreds of third-party devices with Alexa including Invoxia's Triby, a whole bunch of cars, as well as phones, tablets and Fire TV devices.

"Millions of customers already have more than one Echo device in their home".

Google has been constantly working on their Assistant to make it even more smarter. "While surfacing a how-to video from a brand will be free, initially, Google could eventually charge companies for promotion", they wrote.

The new Alexa Announcements feature for the Echo range will let you record a message through your smart speaker, and have it broadcast around the home.


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