Spotify announces major overhaul of its free streaming service

Spotify announces major overhaul of its free streaming service

Spotify says it is also reducing data consumption so users can stream more music without worrying about overages.

Spotify's main focus was clearly on its free members, however, and there's a lot in the pipeline for them.

Popular music streaming service, Spotify, has just announced a brand new, free version of their mobile app, that aims to address some of the complaints with the original free tier, and bring in new customers. With the new version, users can listen on-demand to whatever song they want, as many times as they want, as long as those songs appear on one of the 15 personalized discovery playlists. That compares to Apple Music's 40 million paid subscribers (Apple offers a three month trial but no free tier).

Overall, Söderström emphasized the growth opportunities, both for Spotify itself and for the music industry at large.

The new Spotify app version should be available soon on the App Store. Search is for discovery, Home handles for your playlists, Library features what you like and Premium will move users to Spotify's paid tier.

Another new feature, called "Data Saver", is convenient for users who listen to music on the go.

Spotify has also stripped back the bloatware and streamlined its app to make it easier for users to discover and navigate through music.

Spotify has some new features and it should gain the attention of those not paying for the premium service.

Spotify is blurring the line between its free and premium mobile apps.

In terms of preloaded apps, Spotify will give users the ability to limit or clear those cached files if they discover the Spotify app is taking up more space on their phone then they want it to consume.

A bigger user base is not necessarily synonymous with more money for artists, and Spotify Global Head of Creator Services Troy Carter was tasked with convincing a still skeptical creator community.

71% of Spotify free and paid users are under 34 years old, according to Carter, implying that the average 20-34 year old can't pay $10 a month for music.