Culture&Arts

IHOP becomes IHOb, and the b is for burgers

IHOP becomes IHOb, and the b is for burgers

IHOP, which teased a name change to IHOb earlier this month, says the "b" is to promote its burger menu. Since the International House of Pancakes is now the International House of Burgers, Burger King has chose to change it's name as well.

The brand has "flipped the "p" to a "b" in their iconic name for the time being, including its Twitter handle", the news release reads.

IHOP has revealed what was behind its mysterious tweets last week about changing its name to IHOb, at least temporarily.

Social media was abuzz after the cryptic announcement, but what does the "b" stand for?

The chain added seven black angus speciality burgers to the IHOP menu - up from just three standard meat patties.




Whatabuger also had a great response saying: "As much as we love our pancakes, we'd never change our name to Whatapancake".

The "B" stands for burgers.

The risky switch from flapjacks to burgers comes after Dine Grand Global, the parent company of IHOP and Applebee's, saw a 1.9 percent decline in sales in its most recent fiscal year, reports show. Talk about yum! The menu boasts classic and newfangled flavors like Jalapeño Kick, Cowboy BBQ and, our favorite, Big Brunch-a burger loaded with smoked bacon, crispy potatoes, American cheese and a fried egg. "The highlight of my day was seeing Burger King change its Twitter name to Pancake King", one fan said. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers".

A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release.

Other companies like MoonPie and Pop-Tarts threw some not-so-subtle shade at IHOb.


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