Culture&Arts

What's Up With Melania Trump's 'I REALLY DON'T CARE. DO U?' Jacket?

What's Up With Melania Trump's 'I REALLY DON'T CARE. DO U?' Jacket?

Her fashion choice carried a baffling counter-message.

The green, hooded military jacket from Zara, which retails for £29 ($56) had the words written graffiti-style on the back.

Melania Trump has been accused of distracting people from Donald Trump policy by wearing "I really don't care" jacket during her first visit to a shelter housing immigration children in Texas.

Colbert then cut to the photos of Trump in the jacket that read, "I really don't care, do u", adding that the show's staff checked to make sure it wasn't fake "so many times" because it seemed so impossible that it was real. "Now a lot of the clothes Melania wears sends the message 'I really don't care.' Also a lot of her facial expressions". The jacket belongs to the company's spring-summer 2016 season. "Do U?" emblazoned across the back, for a "surprise" visit to her husbands child internment facilities, the world erupted in shock and condemnation. She has shown that she won't bow to public pressure or expectations about how she should comport herself as first lady.

CNN's Kirsten Powers compared the first lady to Marie Antoinette, saying the jacket should have said "let them eat cake". "So we sprung our Rapid Response unit into action, called our friends at United We Dream, and are presenting here, a better message: We Care".




Teodoro said he turned to the Statue of Liberty "to be that first lady and wear America's true values".

"Melania Trump has a huge reach and that makes it hard for Inditex or Zara to control the message and respond to this", Jaime Castello, a professor of marketing and sales at Spain's ESADE business school.

Jessica Tarlov argued that the president actually wants this type of coverage to dominate the news cycle, so he can criticize the media later for reporting on the jacket instead of her visit.

The jacket is made by Zara and costs $39, according to the Daily Mail. But the move backfired, with the message being unclear, open to misinterpretation, going over the heads of people, and distracting from the positive objective of her trip.

Melania should give "I REALLY DON'T CARE" flack jackets to her husband, Jeff Sessions, Stephen Miller, John Kelly, Kirstjen Nielsen and Alex Azar, because they deserve all the flack that's coming at them.


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