Naomi Osaka becomes Nissan Brand Ambassador

Naomi Osaka becomes Nissan Brand Ambassador

After the tournament was over, the six-time US Open champion was fined $17,000 for her actions during the match.

Advertising and sponsorship specialists predict a lot of such opportunities lie ahead for Osaka, who was born in Japan to a Haitian father and a Japanese mother and raised mostly in the U.S.

Tennis umpires are reportedly considering a boycott of matches involving Serena Williams after her outburst in the US Open final against Naomi Osaka.

Ramos was unperturbed, and Williams' rage continued: she was soon given a point penalty for smashing and making bits of her racket. Her 36-year-old opponent cleared that up for her with a whisper in her ear during the trophy presentation.

I hate to sound whiny, but Serena's incident, whether you think she is a sore loser or not, should bring us to think about how we treat women who are not conventionally "ladylike". According to the Telegraph, such violations have risen since 2009 among women after the Women's Tennis Association began allowing a coach to visit his or her player at one changeover per set.

"Williams was absolutely marvellous towards Osaka after the match".

As Williams fell apart, Osaka showed maturity by staying cool to close out her maiden Grand Slam title.

Public attitudes are slowly changing as Japanese society becomes more integrated with the global economy, and the emergence of more ethnically mixed celebrities, especially in sport, is helping.

Finally, she is right that male tennis players, from talented brat Nick Kyrgios to saintly Roger Federer, have sworn at umpires and stomped around like giant babies without being punished almost as severely.

"For me, I'm just me", said Osaka, when asked whether she represented a "new Japan". "If it's like this, let me know".

"I think for this year my immediate goal would be to get to Singapore", said Osaka after putting herself firmly in contention to reach the season-ending WTA Finals.

Osaka, now ranked seventh in the world, is aiming to qualify for the WTA Finals in Singapore at the end of the season.

Naomi Osaka has been announced as the "brand ambassador" for a major Japanese auto maker Nissan. There's a lot of men out here who have said a lot of things. "And that work ethic is the same whether you are a man or a woman".

"So hopefully I can be that role model".