CES 2019: New Software Aims To Crack Down On Netflix Account Sharing

CES 2019: New Software Aims To Crack Down On Netflix Account Sharing

The software uses artificial intelligence, machine learning, and behavioral analytics to look for activity it deems potentially fraudulent.

A software company called Synamedia unveiled a new system last weekend which analyses factors such as where people are logged into an account, and if people are sharing accounts, too.

When it finds it, in some cases it would ask you to upgrade to a premium account that includes sharing.

Synamedia debuted a new product at CES that uses AI to to limit the number of people who can log in to a given account on any paid-for video streaming service.

If you and your friends all share a Netflix, Hulu, Amazon, or any other streaming account in order to save some money, things might be getting a little more hard for you in the years to come. If the sharing pattern is extreme, which might mean that the credentials have been sold online to multiple users, the streaming service could simply shut down the accounts. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.

The company pointed to research that about one in four millennials give other people their credentials for video screaming services.

As noted by the Independent, it has been estimated that credential sharing could cost subscription-based streaming services $1.2 billion in lost revenue, while the cost to pay-TV services could be as high as $9.9 billion.

The company says its software is clever enough to know if you're watching from your house or a holiday home.

While, according to Netflix, "the number of users that can stream at the same time will depend on your Netflix plan", those who pass on their credentials unlawfully can be chased and identified by an algorithm used by Synamedia.

Trials of the machine learning system have already begun, Synamedia revealed.