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Cadillac reveals its first electric vehicle

Cadillac reveals its first electric vehicle

GM is developing an EV platform and says Cadillac will be the first brand to come onboard.

With compact cars and sedans an ever-shrinking portion of the North American market, auto makers have all but abandoned them, as evidenced by what they chose to emphasize in Detroit.

General Motors said Cadillac "will be at the vanguard of the company's move towards an all-electric future", beginning with this crossover model with a yet-unrevealed name.

"Car companies are acknowledging that the crossover, sport utility vehicle boom is continuing", said analyst Michelle Krebs of Autotrader.

Meanwhile, small auto and sedan production has been downsized or abandoned by many companies. It's part of GM's plan to turn Cadillac into its EV leader in an attempt to lure sales away from Tesla while also countering the onslaught of EVs in the pipeline at the German luxury brands.




"It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility", explains Cadillac president Steve Carlisle. We're told this platform will feature battery and drive units designed for "maximum usability" throughout GM cars across different countries.

GM's future EV platform, which Cadillac will be the first to use, will be flexible, allowing the company to respond quickly to customer preferences with a relatively short design and development lead time.

Due out in 2022, the SUV will be one of the first purely electric models released under the Cadillac moniker.

However, electric cars, including battery- and fuel cell-electric cars, are very much the focus of Cadillac's future. Reckon they're onto something with this "EV crossover" malarkey? Tesla's Model 3 is the cheapest in its lineup and has proven to be popular across the globe, but Volkswagon is planning to launch an EV at half the price that could shake the boat.