What’s #BellLetsTalk? Athletes, celebs show support for mental health awareness

What’s #BellLetsTalk? Athletes, celebs show support for mental health awareness

Join the conversation on Bell Let's Talk Day, January 30, and help end the stigma around mental illness. "But we also want to see it translate into action where if people need help and assistance that there are resources out there".

Naysayers, quite vocal on social media, believe it's bogus or only a corporate PR move, but when Bell launched Let's Talk in 2010, it was in part because Bell Inc. and Bell Canada president and CEO George Cope had recognized that mental health services in Canada were underfunded and negatively stigmatized.

On Wednesday, Bell will be donating five cents each time the hashtag #BellLetsTalk is used on twitter, or official videos posted on Facebook and Instagram are viewed.

Deputy Premier, Minister of Health and Long-term Care, and Newmarket-Aurora MPP Christine Elliott said in a statement, "On Bell Let's Talk Day, we are reminded that we must take mental health as seriously as any health issue, because mental health is health".

The results were encouraging as the issue seemed to strike a chord with millions of Canadians and celebrities, who opened up and shared personal struggles and support to others.

The grants are given out on one-year terms and the deadline to apply for the next round of funding is March 15, 2019.

According to the Canadian Mental Health Association, one in five Canadians will experience a mental health problem.

A substantial number of companies and organizations agree that Let's Talk is a venture worth pursing.

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Greg Aulenback, Carleton University's strategic initiatives manager, said in an email that the school is committing to ensuring mental health and wellbeing is a priority at Carleton year round.

"Bell Let's Talk Day is a great day for Canadians to reflect, raise awareness and reduce the stigma associated with mental health", she explained.