Your Spotify account may be terminated if you try to block ads

Your Spotify account may be terminated if you try to block ads

Spotify's new terms are an escalation in the company's battle against ad blockers. You do have to wonder if this will have the desired effect for Spotify, or simply make those individuals determined not to block adverts work harder to find techniques that can't be mitigated against.

In an update to their Terms of Service Spotify have made it clear that they are taking ad-blocking on their platform seriously.

What just happened? It shouldn't come as too much of a surprise to learn that Spotify doesn't want people using ad blockers.

Circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service. In August 2018, it was reported that the company has various detection methods in place monitoring consumption on the service.

Spotify's free service allows users to listen to music without a monthly subscription, but plays advertisements periodically and provides limited account functionality compared to Spotify Premium. Spotify began to control by disabling such accounts when it detects any abnormal activity. Those on Spotify Premium do not see ads, so the ad-blocker change in the terms of service does not affect them. Spotify was more aggressive in some cases than others.

Spotify account users who are using ad blockers and are flagged by the music-streaming platform are expected to be disabled by March 1, 2019.

It also states further down that violations of the guidelines may result in immediate termination or suspension of one's Spotify account. This is to help off-set the cost of the service, since these users are not paying for it. The company aims to achieve it with recent acquisitions of podcast companies Gimlet Media and Anchor.